It does vary more by context than I’d realized. In most contexts, yes, capitalize only proper nouns or the genus name if you’re giving the scientific name (Homo sapiens). But I’ve just looked through a couple of bird guides and, yeah, they’re always capitalizing the full bird names - I’d consider those a “style guide” exception. A popular science book about birds, The Seabird’s Cry (highly recommended by the way), doesn’t capitalize in that way.
Fair point. “I saw a black bear today, but I’m not sure if it was a black bear or a grizzly” is a bit weird to parse. But I’d instead do something like “black-colored bear” rather than “Black Bear or a Grizzly.”
I was taught in the past, common names are not required unless in a title of some kind. I do admit, when the name is in a chunk of text,capitalized names are easier to read.
Of course family, genus etc always first letter. Species and sub species, never unless the whole thing is capitalized which seems more useful as an aesthetics in titles/guides moreso than the bodies of text. genus and species always in italics. Things like cultivars first letter capitalized never italics and always single quotes.
On the internet, the rule is never. Unless autocorrect does it