If you look at it in terms of right vs left or Democrats vs Republicans you can certainly use the argument that both sides are guilty of cherry picking, or faux outrage over something their side did worse not 10 minutes before or taking out of context something the other side did. But I would argue such two dimensional thinking is overly simplistic.
There are factions within each party, the media play it’s role (if you think they are there to be fair and impartial you are kidding yourself), the chamber of commerce, the UN, lobby groups, the corporate entities backing their preferred candidate are all part of an incredibly complex system, Which frankly most people don’t have the time nor the inclination to learn about.
Instead they plug into CNN or some other alphabet news outlet and listen to stories about why Trumps a racist, or Trump eats his steaks well done, or Melania Trump is wearing high heals. Dumbed down to the point even a 5 year would roll their eyes.
Some news channels do a better job than others, I get CNN, BBC and Bloomberg. Out of the 3 Bloomberg is by far the best, perhaps out of necessity because it focuses on the financial news and for that you need to dig a little deeper, won’t make them more popular than CNN though because people are lazy. Some news outlets like Breitbart will turn on Trump in a heart beat, like when it was reported he was going to make a deal with the Dem’s regarding DACA.
Breitbart differs from sites like Theconservativetreehouse (the one I linked to), because Breitbart is very much looking at things from a perspective of Republican ideas vs Democrat ideas. Whereas, TheConservativeTreeHouse sees the most important battle within the Republican party itself, the establishment type politicians like McCain who have a globalist agenda and are virtually indistinguishable from the establishment democrats and Republicans who actually believe in conservative ideas. When looked at from that perspective, you may see why the “would you prefer Jeb or Hillay for President” was so insulting to them, so they chose Trump to smash down the entire rotten system.